Content Marketing is an awesome way to get people talking about your company, business, services, and products. In this content, you will read about content marketing, the following is a comprehensive guide to planning and implementing a content marketing strategy. Every startup and small business understands the value of content marketing. You must focus on your competitors who are posting contents in long-form regularly creating a foolproof content marketing strategy.
To convert readers and viewers into customers, a content marketing strategy is a roadmap that include niche related content creation and distribute it in various platforms.
Let’s take a deeper look at the step by step guide for content marketing:
All content marketing starts with a goal
Before you start, you need to see what you’re going to create. You need to make sure about the goals of your campaign.
- Is it with website traffic?
- Is it with subscribers?
- Is it with app downloads?
- Is it with Social shares and engagement?
- Is it with product sales?
You need to understand your goal early as it will guide other important decisions to develop your content marketing strategy.
Research and understand your Audience
You need to have a brief research and understand your audience. Your content need to connect with people to have them share it and help you reach your goals. You also need to understand the demographics and psychographics of your ideal audience. For answers & ideas, searching for it on Google or community sites like Quora or Reddit are one of the best sources.
Set Up Your Blog – The technical part of your content marketing
If you already own a domain, start with a blog, or if you can use any free website builder. I personally do and recommend WordPress-powered blog or simply host your content on an external domain like Medium (writing), YouTube (video), or Apple (Podcasts). In my opinion, building your own site gives you the power, flexibility, and
freedom to make it in your own convenient way.
Regularly publish with new contents
If you are building a blog on latest discoveries on space, your core content pillars might be:
- Latest discoveries on stars, galaxies, solar, system, etc.
- Earth like planets.
- Understand about the planets in Solar System.
- Blogs on Black holes, etc.
Make sure your content start a conversation, like your own opinion on a popular topic. It should have key terms to update for years to come.
Email Marketing and how to use it
Email Marketing is one of the best strategy to allow your audience to read your updated posts on a regular basis. Email Marketing lets you communicate directly to your subscribers. It is a list buidling method and great way to amplify the content you’re creating.
Some of the popular emailer services are as follows:
- Campaign Monitor
3 main types of emails you can send to your list:
- Communication that gets sent to targeted segments on your list.
- General campaigns and newsletters.
- Automated messaging: Messages you’re going to send out to multiple people over time.
Do proper Keyword Research
Keyword research is an essential part of your SEO strategy. To understand better on this topic, you can follow; SEO Keyword Research – The Ultimate Guide to improve website traffic .
Other important areas that you should never forget are:
- Use social media to promote your content
- Paid ads are an added advantage for content marketing
Content Marketing will only work if you are a concrete plan. All you need is to plan and execute a killer content marketing game plan. If you are ready, get started with your content marketing strategy today.