Ecommerce SEO: The Definitive Guide | How Online Stores Can Drive Organic Traffic

how to do ecommerce seo for online store

Keyword Research is a very important factor when it comes to SEO. To make a campaign successful in terms of Ecommerce SEO, make sure picking the right keywords to target and optimize. For Ecommerce SEO, Search Volume Metric isn’t enough, you should determine the intent of each keyword. Now read the definitive guide of how online stores can drive organic traffic.

Ecommerce SEO can increase your online store’s organic traffic and drive more sales.

Let’s check out the search volume of women’s clothing.

women s clothing google search

It is quite obvious that you want to rank on the first page of Google search with the help of Ecommerce SEO. Let’s take a look at the top-ranking pages.

It is probably impossible to outrank these websites. But there is an alternative SEO tactic you need to follow.

  • It is better to focus on individual product and category pages for less competitive keywords.
  • Start using HTTPS sitewide if you are using an online Ecommerce store.
  • Perform keyword research for your online store. It is very essential for a successful SEO campaign.
  • Focus on Local SEO to help drive local organic traffic.

How to do Keyword Research for Ecommerce store?

Keyword research is the foundation stone of Ecommerce Online Store. Keywords are very important to optimize your product and category pages. You must start with a targeted keyword list in order to reach your consumers. Short tail keywords are the most searched “Head terms” on search engines.

For example Women’s Clothing would be a head term (short tail keyword).

It is quite obvious that with proper SEO, it can drive ample traffic to your online store. It is highly recommended to use “Long Tail Keywords” in comparison to head terms. Your Ecommerce store will see a higher pattern of clicks and conversions as long-tail keywords drive lower traffic volumes and impressions.

How to find long-tail keyword search terms?

Long tail keywords can dramatically improve ranking, traffic. and increase revenue for your business. Follow the guide – how to use “Long tail keywords” to drive huge traffic to your online store.

Keyword Planner Tools to find short tail keywords

Google Keyword Planner:

search volume women s clothing

Google Keyword Planner is one of the most awesome tools to find the list of head terms. Suppose I type one product name (mobile phones and mobile smartphones) and entered the product name.

mobile phones

Once you select your keywords, based on informational keywords start writing great blog posts that will drive conversions.

Google Related Search Suggestions:

google related search terms women jeans

Suppose you type a keyword “Women jeans” in the Google search box, and scroll down to see the related search suggestions.

Google Autosuggest:

google autosuggest women jeans

Let say type a keyword “Women jeans” and wait for Google’s autosuggest to populate below.

keyword tool io women jeans

keyword tool dominator women jeans

Keyword Dominator is the highly recommended tool if you are marketing in the Amazon Seller Network.

Amazon Suggest:

amazon autosuggest women jeans

Amazon Suggest is similar to Google Autosuggest that has great product keywords to target.

Check Out The Best Practices for Your Ecommerce SEO Strategy

  1. Use the right keywords
  2. Make sure to analyze the Keyword Search Volume, CPC, and User Intent
  3. Focus on Homepage SEO like homepage title tag, homepage meta description, homepage content
  4. Ensure your site architecture is robust

Final Conclusion:

Apart from the above-mentioned tips for Ecommerce SEO, there are numerous other ways to drive traffic to your online store like social media, paid ads, email or search. Search traffic (Organic traffic) is the only one that is reliable and free. You need to learn SEO tips today if you want your online store or website to get thousands or even millions of monthly visitors.

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