SEO Keyword Research is an essential part of your SEO strategy. You have to find out the appropriate search terms your audience use before writing content for your website. It means, the search terms are your keywords. With the help of keywords or search terms, you can start writing useful and informative content for your website. Let’s take a brief look on how to do keywords for SEO for your website.
SEO Keyword Research Strategy
What are the essential concepts of keyword research?
Focus Keyword or Keyphrase: A focus keyword or keyphrase as a part of SEO keyword research is a word, you want a certain page to be found on Google. The first thing you need to do is to find a set of keywords by doing keyword research.
What are long tail keywords and why it is important?
Long tail keywords in SEO Strategy are more specific and less searched. They focus on a niche. The advantages of using long tail keywords – the longer and more specific search terms are, the easier it will be to rank. It is only due to less competition. Long tail keywords can also help in motivating users to buy, subscribe or sign up.
How to do keyword research for SEO?
There are numerous online tools to perform keyword research, here are some:
- Ahrefs Keyword Explorer
- Google Keyword Planner
- Moz Keyword Explorer
While researching keywords as a part of SEO keyword research, make sure to check their popularity, search volume, and general intent.
Let us take a keyword “online shopping” and see the keywords, their monthly search volume, & competition.
Also, you can collect keywords from search related terms as well.
Majority of the traffic comes from Google. Apart from that, don’t forget to use long tail keywords also, as they focus on very popular head terms. In one hand where, long tail keywords get less traffic, on the other hand there is less competition too. So, it is easier for you to rank on those keywords. As they focus more on a specific product or topic, long-tail keywords even have a higher conversion value.
Analyse your competitors
To search your competitors, you should go after long-tail keywords as they largely depends on your competition. It is hard to rank when you are competing with big brands. But, if your content is well written and well optimized, you might have a chance to outrank them!
While doing SEO keyword research in SEO Strategy, the result will be a long list of keywords. For every single keyword you would like to rank for, you must write well written and optimized contents. In the list of your keyword strategy, you could still use it to rank for something related to the terms