Keyword Stuffing is a way of stuffing a webpage with the same keyword in hopes of ranking higher for that same keyword or keyphrase in search engines. A few years ago, this was a popular practice. Things have changed now, but still, numerous brands are doing this to boost their search visibility. In our opinion:
Always avoid keyword stuffing as it can ultimately kill your SEO.
Types of Keyword Stuffing include:
- Using keywords that are not relevant to the topic of the page.
- Repeating keywords or phrases unnecessarily.
- Adding keywords on the webpage that are out of context.
- Adding blocks of the same keyword.
Why Keyword Stuffing Is Bad For Your Website SEO?
This is obvious, keyword stuffing is a bad practice. This creates a bad user experience. Website content aims to educate, give information, and engage your readers. You will be unable to fulfil this purpose if you stuff your pages with keywords. If you stop writing for readers and start writing for search engines, this creates a poor user experience. This in turn will likely send users away from your page, increasing your bounce rates. Also, potential customers won’t visit your webpage again.
Keyword Stuffing could lead to a search engine penalty
Search Engines are not in favour of Keyword Stuffing and ultimately lead to search penalty. Your keywords will never rank higher if you use needless keywords on your page. You could face Google Penalty and your page won’t appear on the Search Engine Results Page (SERPs).
Best Practice: Optimize a page for a keyword rather than stuffing a keyword.
Please Note: Keyword Stuffing is a black hat tactic and Google hate that. Better avoid that.
How to avoid Google Penalty and Use Keywords in the right way?
To avoid Google Penalty and rank for a specific keyword, use the right keyword at the right place. Your primary aim should be creating information-rich content, use keywords appropriately and in context.
Here are the best steps to promote a healthy keyword density:
- Assign one low competition keyword for a webpage. This will improve your chances of ranking on search pages for the keyword.
- Your content should be more than 300 words to encourage search engines to rank a page for a target keyword.
- If you are using WordPress CMS, use SEO Plugins like Yoast or Rank Math to monitor the keyword density of your posts.
- Make use of long-tail keywords as secondary keywords to reinforce what your content is about. It will help crawlers to rank your page.
- It is the best practice to place keywords in the right page elements such as; Page title, At least one subheading, Title tag, Meta description, At least one image alt tag, First paragraph, Near the conclusion of the post.
Always ensure to check the On-Page SEO of the Webpage
On-Page SEO is one of the biggest opportunity you must not miss. SEO Plugins like Yoast and Rank Math shows how much your post is optimized once you hit the publish button. You have to make sure your pages are completely optimized for your target keyword.
Improve your keyword strategy, do appropriate SEO keyword research to improve website traffic rather than keyword stuffing. If you want to rank above your competitors, you need to research and create a robust strategy to optimize your content and give your pages a boost. Any suggestions are welcome. If you are facing any issue, drop your comment on the comment section.